Free Shipping for all orders over $50!

About Us

What's the best way to encourage and empower women? Owner of GG Boutique, Laura Ludwin, knows it's by making women feel incredible about themselves! With this in mind, Laura took a whole bunch of fashion and a cute yellow house to found GG Boutique in 2012. Named after Laura's fun-loving and fashionable grandmother, GG, the boutique features GG's chandelier and an A-MA-ZING framed yellow dress. It's hard not to share GG's passion for fashion when you're surrounded by it!!


Our little yellow house is located in the HEART of Fort Collins, Colorado! The shop sits pretty on Laurel Street at the entrance of Old Town Fort Collins and directly across from Colorado State University. GG Boutique is truly a Gem in the Fort Collins community with fashion styles for any age!


GG Boutique and the GG Gems embody the phrase "Look Good, Feel Good, Do Good. The friendly and helpful employee's have GG's passion for fashion and want to share it with our guests! We want everyone to leave the store feeling like the beautiful Gem they are! To make this happen, we update the store daily with new fashion styles for every type of women and every type of style. GG Boutique value's affordable fashion for our Gems with all merchandise and items ranging from $5 to $70.


GG Boutique is GROWING FAST! With our shop being located so close to a university campus, many of our Gems move away after school! We want to make sure our Gems always feel like family. To make this happen GG Boutique launched it's online store in 2013. Now you can get all the amazing fashions you love in our store ONLINE! It's our gift to our Gems so you can always dress as fabulous as we know you are!



Laura & the GG Gems





GG - 

The loving and inspirational woman behind GG Boutique! As Laura's grandmother, GG was a fun-loving and fashionable role model. GG's favorite color was yellow, which explains our beautiful yellow house! Also in her memory, our store features her favorite hand woven (yellow!) silk dress, a chandelier from her kitchen, and the beautiful picture at the left.



Laura Ludwin - Owner + Founder

Get ready to meet our fearless leader, Laura! She's the store mom, she's a myth, a legend… but she's also the owner and founder of GG Boutique!

First opened in August of 2012, Laura has worked to create a store environment where women can feel confident and valued. Originally studying to be an educator, Laura switched up her college career and landed on owning her own business! After earning her MBA from Colorado State University, starting a family, and a few years of adventuring, Laura and her family returned to Fort Collins, Colorado where GG Boutique is located and commemorates Laura's grandmother, GG. As a local store owner, Laura loves featuring Colorado designers and artists.

As an employer, Laura creates a wonderful work environment focused on creativity and teamwork. She is a wonderful example of what it means to be humble, hardworking, and always bettering yourself. ( Can you tell we love working here?! ) You can find her everywhere from working in the store with customers, to in Hawaii hosting an incredible GG trunk show! Laura works continuously to make fashion not only accessible, but affordable and genuinely enjoys making people look and feel beautiful.

Contact Laura through our email:, subject line LAURA.    


Ashley Boden - Social Media Manager

Fun, friendly, and a serious expert at emojis, our social media manager brings you the latest and greatest GG styles every day!  After finishing her studies at Colorado State University in Apparel & Merchandising, Ashley took GG's social media by storm. On all outlets from Facebook to Snapchat, Ashley is constantly posting perfect outfits ideas, sneak peaks, discount codes, and an inside look at our GG team! Get in the know by following GG Boutique!  Have a question for Ashley? Email, subject line ASHLEY.  








Mary Cutler - E-Commerce Manager

 Mary's the name and GG Boutique online is her game! From blog posts to product pictures, Mary works with every single item on the website! Not one to leave anything out, Mary is always working to bring new collections and products online for our Gems to shop. Mary graduated from Indiana University where she studied Communications & Culture and Anthropology. She loves working with the other women of GG Boutique to bring you the best style and product information via our online store. Have a question for Mary? Email, subject line MARY.  






Hey Blogger,

We love doing blogger collaborations! Interested in being a featured blogger? Email us at with your information. We look forward to hearing from you!

Search our store